Sierra Madre Playhouse (“SMP,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit sierramadreplayhouse.org, purchase tickets or memberships, make a donation, join our mailing list, submit a form, communicate with us, or otherwise interact with our programs and services.

This policy applies to information handled through our website and related online services. Separate terms or notices may apply to information collected through a third-party ticketing, payment, fundraising, or communications platform.

1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, email address, telephone number, mailing address, and communication preferences.

• Transaction and participation information, such as ticket, membership, donation, registration, purchase, attendance, and customer-service records. Payment card information is generally processed by our payment providers rather than stored directly by SMP.

• Information you submit, such as form responses, messages, accessibility requests, volunteer or employment inquiries, artist submissions, survey responses, and other content you choose to provide.

• Account information, if you create or use a site-member account.

• Device and usage information, such as IP address, browser and device characteristics, referring pages, pages viewed, approximate location, interactions with the site, and diagnostic or performance information.

• Cookie and preference information, including consent selections and, if you allow functional cookies, choices used to personalize your site experience.

2. How We Collect Information

We collect information directly from you, automatically through the website and similar technologies, and from service providers that help us operate ticketing, payments, donations, email communications, analytics, advertising, membership, and other organizational functions.

3. How We Use Information

We may use information to:

• Provide tickets, memberships, donations, programs, events, purchases, and requested services.

• Process transactions and maintain appropriate financial and attendance records.

• Respond to questions, requests, submissions, and customer-service needs.

• Send operational notices and, where permitted, news, fundraising appeals, event announcements, and other communications.

• Operate, secure, troubleshoot, analyze, and improve our website and services.

• Remember choices and provide requested or consented-to personalization.

• Measure outreach and advertising effectiveness when applicable and permitted by your consent choices.

• Prevent fraud, protect rights and safety, enforce our terms, and comply with legal obligations.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies. These technologies may be categorized as:

• Essential: necessary for security, network management, transactions, and core site functions.

• Functional: used to remember choices and provide enhanced or personalized features.

• Analytics: used to understand site traffic, performance, and how visitors interact with the site.

• Marketing: used to measure campaigns or provide advertising that may be more relevant to visitor interests.

Where required, nonessential technologies are used only after you provide consent. You may accept, decline, or adjust nonessential categories through our cookie banner and may later change your selections through the cookie-settings control on the site. Browser settings may also allow you to delete or block cookies, although doing so can affect site functionality.

Anonymous personalization. If we introduce personalized event recommendations, and only after you permit Functional cookies, SMP may store anonymous preference scores in your browser based on the event genres or subgenres you view. These scores are used to select Featured Shows that may be more relevant to your interests. They are stored on your device, are not intended to identify you, and are not used to create an SMP account profile.

You can decline Functional cookies or change your choice at any time through the Privacy Settings control. Clearing your browser data may also remove locally stored preference information.

5. How We Disclose Information

We may disclose information to service providers and partners that perform services for us, including website hosting, ticketing, payment processing, fundraising and constituent management, email delivery, analytics, advertising, security, data storage, and technical support. Our website is hosted on Wix, and our consent-management service is provided through Usercentrics for Wix. Some links or transactions may take you to services operated under their own privacy policies.

We may also disclose information when required by law; to protect the rights, safety, or property of SMP, our patrons, artists, staff, volunteers, or others; in connection with a reorganization or transfer of organizational assets; or with your direction or consent.

6. Sale or Sharing of Personal Information

SMP does not sell personal information for money. Certain analytics or advertising technologies may be considered “sharing” or a “sale” under some privacy laws even when no money is exchanged. Where applicable, you can opt out by declining the relevant cookie categories or changing your cookie settings. We do not knowingly sell or share the personal information of children under 16.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining transaction and donor records, meeting legal, accounting, tax, and reporting requirements, resolving disputes, and protecting our organization. Retention periods vary according to the type of information and the reason it was collected.

8. Your Privacy Choices and Rights

You may unsubscribe from promotional email by using the unsubscribe link in a message or contacting us. Transactional or service-related communications may still be sent when necessary.

Depending on where you live and subject to applicable exceptions, you may have rights to request access to, correction of, or deletion of personal information; receive a portable copy; object to or restrict certain processing; withdraw consent; or opt out of certain sale, sharing, targeted advertising, or profiling. You may also have the right not to receive discriminatory treatment for exercising a privacy right.

To submit a request, email info@sierramadreplayhouse.org. We may need to verify your identity and authority before completing a request. Authorized agents may submit requests where permitted by law, subject to appropriate verification.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No transmission or storage system is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our programming may serve families and young audiences, but our general website is not directed to children under 13 for the purpose of collecting personal information. We do not knowingly collect personal information online directly from children under 13 without appropriate authorization. If you believe a child has provided personal information improperly, please contact us.

11. Third-Party Sites and Services

Our website may link to or embed third-party websites, ticketing services, payment processors, social networks, media players, or other services. Their privacy practices are governed by their own notices, and SMP is not responsible for their content or privacy practices.

12. International Visitors

SMP is based in California, United States. If you access our services from another jurisdiction, your information may be processed in the United States or other locations where our service providers operate. Where required, we rely on appropriate legal mechanisms for cross-border processing.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. We will post the revised policy on this page and update the “Last updated” date. Material changes may be communicated through additional means when appropriate.

14. Contact Us

Sierra Madre Playhouse
87 W. Sierra Madre Blvd.
Sierra Madre, CA 91024
Email: info@sierramadreplayhouse.org
Phone: (626) 355-4318